Eman’s focus on customer experience, sustainable growth, and workforce efficiency is driving our enterprise-wide transformation effort. This includes strengthening back-office operations, modernizing infrastructure, and simplifying our operating model. Eman’s vision is transforming our workplace to foster collaboration, employee advocacy, innovation, modern design, and sustainability. Notably, with her passionate commitment to the ESG and Net Zero Agenda, she has led Emirates NBD Group’s achievement as the #1 Global Bank for LEED Platinum Branches, the highest rating awarded by the U.S. Green Building Council (USGBC).

A result driven leader with extensive experience across Corporate Banking, Strategy and Human Resources and Operations, Eman has a proven track record in leading businesses through complex transformation programs resulting in significant cultural change and new ways of working.

Previously with HSBC Bank Middle East, North Africa, and Turkey, Eman started her career as a Corporate Banker before moving into Human Resources where she became the Regional Head of Human Resources. In 2016 her role expanded to include Regional Chief of Staff and Head of Strategy and Planning, where she was a trusted advisor to the Regional Chief Executive Officer. Eman led on the delivery of several successful strategic business growth acceleration programs with a focus on technology investment and cultural change.

Eman graduated with a BSc in Banking Administration and a Higher Diploma in Banking and Financial Services. She is a Board Member of Emaar Properties PJSC and Dubai Insurance P.J.S.C.