CERTIFICATE IN RELATIONSHIP MANAGEMENT

Enabling Your Vision

Relationship Management Certification

The Certificate in Relationship Management develops your skills in business planning, account portfolio management, and the role of the relationship manager as a trusted adviser. Completion will provide you with the skills to anticipate, identify, and satisfy customer needs profitably.

TARGET AUDIENCE

The Relationship Management Certification is suitable for:

SME/ Commercial Bankers
Personal Banker
Assistant Relationship Managers
Relationship Managers
Corporate Banking Personnel

LEARNING OBJECTIVES

After the completion of this course, the learner should be able to understand:

The environment in which the business operates
The different types of business customers
The role of relationship management and relationship marketing
The role of the relationship manager as a trusted adviser in identifying and supporting customer needs
The importance of business plans and their relationship to portfolio management together with key account and portfolio planning

ELIGIBILITY REQUIREMENTS

No specified entry requirements.

METHODOLOGY

Instructor-led classroom sessions and VILT sessions. Study Guide, Flashcards, Presentations and Case Studies, and Mock Exams.

DURATION

Regular sessions – 5-day sessions -9.00 a.m. to 2.00 p.m.

INVESTMENT

For more details, please contact the EIF Certification Department at certificates@eif.gov.ae

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PROFESSIONAL CERTIFICATIONS